The Premier Online Resource For The Outdoor Sportsman

Blog/

Do Opposites Attract? Grow your Brand through Diversification on Twitter.

 In todays world of building  brands we are all looking for a target audience to market to.  When I first started @bullsandbeavers  www.bullsandbeavers.com.  I was solely focused on finding like minded people that had a passion for hunting and fishing.  As time went on I noticed a pattern of people that both followed me and retweeted and to my surprise a majority of my followers were woman and surprisingly the retweets came from people that didnt hunt or fish. 

Now I know some of you will say only to follow or be followed by people that share your same interest. To that, I would say you are really limiting yourself as to quality people and their target of influence.  In March of 2009 I launched B&B with  1 follower and quickly grew to close to 19,000 followers in less than a year. 

 Like in the real world some would say opposites attract. There are plenty of examples when it comes to relationships.   There are some couples that have big differences like a Democrat who marries a Republican or a vegetarian who ends up with a hunter.   At the end of the day you might not agree with each other but at least you can walk away with a better appreciation and or understating of your differences.  Of course, there are some out there that no matter what you say or do that there is no way you can even discuss some topics like the right to bear arms or hunting and those are the people I simply dont even try to debate with.

  I recently read a post from @lorimcneeartist  www.lorimcnee.com that happens to be one of B&Bs Best of the Best artists. The post was on opposites attract in painting art  http://bit.ly/6iJxym and that inspired me to write this.  Lori has fast become the #2 most influential blogger on twitter for artist not to mention one of the premier wildlife and plein air painter in the country. Her secret is great content. Inspirational quotes, diverse audience and passion for what she does.

 Here are several tips I suggest when trying to grow your brand and audience.

1.  Dont limit your followers.  This simple means that if someone follows you and they may not fall exactly into your niche follow them back.
2. Don’t,  not follow someone just because they have only a few followers.  Some of the best people and tweeters are the little guys. So dont over look them.
3. Find guest bloggers.  I have used

• @USAGhostwriter who is able to write on controversial topics like wolf control, hunting etc without offending most and actually win over people through his writing style.  I have also used
• @hookandhunttv for other stories like the second amendment which has been very popular and allows people to express their opinions in a civil matter.
•  @Dayne Shuda is another one of guest bloggers who writes on the hunting industry and has a large following.  
•  @lorimcneeartist for both her content but more importantly her quotes.  Find quotes that appeal to a mass audience and you will see how often people retweet and appreciate good quotes.

When responding to someone who disagrees I say

Seek first to understand then be understood. Steven Covey, 7 Habits.

 For a great post on building your brand I recommend you read this article

    http://www.finearttips.com/?p=1809

 

 Here is a sample my of favorite quotes

1.  “True friends are hard to find, difficult to leave, and impossible to forget.” —Amanda Kunkle
2.  “Life is short, Live where you love and love what you do.” #quoteC Burget
3.  The best things in life are not things. They are expierences with friends, family & the outdoors” CBurget #quote
4.  Well-behaved women seldom make history ~ Laurel Thatcher Ulrich #quote
5.  Dogs’ lives are too short. Their only fault, really. ~Agnes Sligh Turnbull
6.  “Just when the caterpillar thought the world was over, it became a butterfly.” ~ proverb
7. “I am convinced that life is 10% what happens to me & 90% how I react to it.” ~Charles Swindoll #quote
8. “The Golden Rule of Tweeter. Tweet others the way you want to be tweeted” L Mcnee

Content =Communication= Commerce

I leave with this.  The goal  to build ing followers is through quality content and quality tweets.  Don’t be afraid to step outside the box and engage people that are in other fields than yours.  I hope you enjoyed this.

Thanks,

Chris burget