Firestorm Buck

Firestorm Buck

This past August, I had the the opportunity to join Sun Valley Outfitters for a hunt of a lifetime in the remote back country of central Idaho. The name of the video, “Firestorm Buck”, is due to Idaho’s worst forest fire season on record. It’s hard to describe the amount of hard work and planning [...]

Outdoor CEOs Harness the Power of Social Media

Outdoor CEOs Harness the Power of Social Media

During the last three years, I have witnessed an interesting transformation taking place within the outdoor industry. Each month, more and more outdoor CEO’s learn to harness the power of Social Media through Twitter, Facebook, LinkedIn, and Youtube. These Chief Executive Officers are modern day connectors – much like the infamous Boston silversmith, Paul Revere. If Paul Revere was alive today, he most likely would be a Social Media user with thousands of Twitter followers and Facebook friends. Stay with me on this for a moment…